How to create a virtual member of staff
In 2014, Paul Wood, owner of Wood Family Butchers in Shirehampton decided to set up a Facebook page to promote his Butcher’s business. Within the page, Paul created a private group, which he uses to promote all things related to his business to anyone who has requested to join the group.
Paul’s Facebook group mirrors his shop and from it he promotes everything he sells in the shop including his full range of meats, meat packs, condiments and dry goods. He also uses the group to promote his meat raffle and his mystery bags. Part of the reason for setting up the group was to also create an ordering service, with any orders taken being prepared for customer collection or home delivery.
As a result of a lot of hard work and consistent posting over the last eight years, Paul’s group now has over 9000 followers! Paul explained how his system works: “I don’t need to promote our Facebook page; people just see it and they click onto the page and order them. They send a private message to me with their address details if they are having a home delivery”.
Paul has spent time letting his customers know about the group and because of his hard work of posting products on the group four or five times a day, every day it has more than paid off.
“I would say a good 50% of our takings are through our Facebook page. The income we get from our orders from Facebook pays for one of our members of staff. It has become an invaluable tool”.
This is such a great story of how Facebook can help with the sales of your business – all it takes is consistancy and time!